ABOUT NOVO

MORE THAN A SPORTS ORGANIZATION.

TRADITIONAL MODEL / ONE SPORT → ONE FEDERATION → COMPETITIONS
NOVO MODEL / ONE PLATFORM → MULTIPLE SPORTS IPs → MULTIPLE ECOSYSTEMS

NOVO SPORTS is being built as a global sports innovation platform and multi-sport federation. Its purpose is to develop original Sports IPs and create the infrastructure required to turn new sports from concepts into scalable sporting properties.

THE BIG IDEA

RETHINKING HOW SPORTS ARE BUILT.

Traditional sports organizations are generally built around one established sport. NOVO SPORTS is designed around a different model: shared infrastructure for governance, development, competitions, athletes, partnerships, media, commercial development, and international expansion.

ONE GLOBAL PLATFORM

MULTIPLE SPORTS IPs

MULTIPLE ECOSYSTEMS

NOVO SPORTS / THE GLOBAL MULTI-SPORT INNOVATION PLATFORM

Building the next generation of sport.

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